The trends of E-Commerce business store is expending tremendously in the whole world . Most of the folks of this generation is prefer to buy daily life product from e-commerce store instead to go any shops physically. In this era the physical shops are going to be varnished and taking place e-commerce store. There are million of E-commerce store and number are increasing rapidly. To build a successful E-commerce store you should keep in your mind the following key points.
Key Strengths of Market Place
If you are willing to nominate market place to promote your product ,you should choose desired market place like amazon, Flipkart, ebay etc. For every different product have different recommended market place. Like for handicraft products the Craftsvilla is suitable, for electronic component, amazon Homeshop and naaptol marketplace are suitable. If you have a product and you want to sell it through any market place, then you have need to choose a market place which having high reach, good will, ease transaction process, ease of use and customer base. So you should to analyse the marketplace and select a market place which is suitable for your product to sell.
Look For The Level and Quality of your Competitor
It is a real fact that in every business there is a competition and it is a big challenged for every businessmen to compete it. So to overcome these challenges you should to analyse the strength, Quality, and level of your Competitor. You should to check their product price, product range, their policies, shipment and the discount on products. Before entering in any market place, it is important step to survey and find their weakness’ point.
Presentation and Catalogue Catches The Eyeball Attention
Presentation and Catalogue play an important role when you are selling your product on E commerce store. As on your store many customer visit but they can’t touch or asked about the product specification. If your presentation is good, it mean their will be maximum chance to win the customer attention and then they goes into the detail description. Here it is necessary to keep Catalogue excellence, colorful design and powerful visual photography. Like Ebay it gives good customize able product option.
Merchant Support Service
In every market place there are some expert player, some niche player and some small player .So it is much important to know that the selling platforms giving you merchant service or not. The merchant who are selling your product can understand your product or not. They display product properly or not and in which manner the merchant interact with your customer etc. Before joining any market place you should to study about it.
Fee and Margins
It is important things before deciding your channel that how much your product selling market place will charged fee and how much you will get margin from this product.
Shipping, Charges and Mechanism
Every market place have their own shipping style. You can check the style of shipping method of the platform from which your product is to be sell. Some market place have option to shipped products on your behalf and take charges or it can may be done by you. It’s up to you what you want.
System Access and Control
Before choosing network you should to analyse system access and control. Some market places does not provide proper access and control to their system. Different market place give maximum and minimum number listing control. Some of the platform restricted to sell in specific region. They does not give customer access data. In this case which one market place is suitable for you. You choose best one.
In business payment mechanism is much important and keep in consideration that when ever your product is sell and payment does not get on time then you have no working capital to buy more product. In case of withholding of payment amazon take 14 -90 days to return payment a small shopkeeper, shopclue takes 30-90 days to return payment.